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Market Research — PT Campaign Economics

Share what you know — no calculations needed. Your answers directly shape how LookSphere models campaign ROI and builds tools for facilities like yours.

Quick Definitions

Campaign: One promo push or sequence sent to a defined group of members via any channel.
Outbound Marketing: Proactive promotions or messages designed to generate PT demand — not just conversations when members walk up and ask.
First PT Session: The paid or free first personal training session used to start a new member on PT.
Found First-Session Revenue: In a normal month without a campaign, maybe 3 members sign up for their first PT session. You run a campaign and 8 members sign up. The 5 extra sign-ups? That's your Found First-Session Revenue — the money your campaign actually created.
Package Revenue: Training package dollars collected from members who bought a package after a campaign-driven first PT session (typically within 30 days).

Section 1 — Facility Snapshot A few basics about your location.

Question 1

How many active members does this location have?

Under 1,500 1,500–2,999 3,000–4,999 5,000–6,999 7,000+

Question 2

Could your trainers handle more sessions over the next 30 days if demand increased?

Yes — no problem, plenty of capacity Some capacity, but a big spike would be a stretch No — we're already at or near capacity Not sure

Question 3

Roughly what percentage of your members are currently active in personal training?

"Active" = they have sessions booked or a package they're still working through.

0–5% 6–10% 11–15% 16–25% 26% or more Not sure

Section 2 — Do You Run Outbound PT Campaigns? Your answer here determines which questions you'll see next.

Question 4

Do you currently run outbound marketing campaigns to drive personal training sales?

Outbound = proactive messages (email, text, calls, ads) sent to members — not just responding when members ask at the desk.

Yes — we run outbound PT campaigns Somewhat — we do it, but it's inconsistent or ad hoc No — we don't run outbound PT campaigns

Section 3 — Your PT Pricing Everyone sees this section.

Question 5

What does a member typically pay for the first personal training session you'd promote?

Free $1–$25 $26–$49 $50–$69 $70–$99 $100+ Not sure

Question 6

What's the average amount a new buyer pays for their first training package?

Use your typical or most common figure, after any discounts applied at point of sale.

Under $300 $300–$499 $500–$799 $800–$1,199 $1,200–$1,999 $2,000+ Not sure

Question 7

Optional

What's your most commonly sold training package size?

4 sessions 8 sessions 12 sessions 16 sessions 24+ sessions Not sure

Section 4 — Outbound Campaigns: Current Activity Only shown if you run outbound PT campaigns.

Question 8

In a typical month, what percentage of your members receive at least one outbound PT promotion?

0–5% 6–10% 11–20% 21–35% 36–50% More than 50% Not sure

Question 9

How many separate outbound PT campaigns do you run per month at this location?

One campaign = one push or sequence sent to a defined target list.

None currently 1 2 3–4 5 or more Not sure

Question 10

Which channels do you use for outbound PT promotions?

Select all that apply.

Question 11

When running outbound PT campaigns, do you exclude members who are already active in personal training?

Always — we exclude current PT clients from new-start campaigns Sometimes — depends on whether it's a renewal, upsell, or new-start message Never — we send to everyone Not sure

Section 5 — Campaign Performance & Revenue Only shown if you run outbound PT campaigns.

Question 12

When you run a targeted PT campaign, how many members out of every 1,000 contacted do you think book and pay for a first PT session?

0–1 2–3 4–6 7–10 11 or more I don't know

Question 13

Without any outbound campaign running, how many first PT sessions do you expect to be sold on their own in a 30-day window?

0 — none 1–2 3–5 6–10 More than 10 I don't know

Question 14

Does the likelihood of a member buying a package increase the more PT sessions they do before making a decision?

Yes — more sessions before the ask means a higher close rate No — it's roughly the same regardless of how many sessions they've done We don't track this

Question 15

If yes — what's your best guess for the package close rate at each point?

<10%

10–20%

21–35%

36–50%

50%+

Not sure

After 1st session

After 2nd session

After 3rd session

After 1st session

<10%

10–20%

21–35%

36–50%

50%+

Not sure

After 2nd session

<10%

10–20%

21–35%

36–50%

50%+

Not sure

After 3rd session

<10%

10–20%

21–35%

36–50%

50%+

Not sure

Section 7 — What Should We Build Next? Everyone sees this section.

Question 20

Which ONE of these revenue areas should we focus on next to drive incremental income at your location?

Filling paid classes / small group training Recovery services (massage, stretch, sauna, cryotherapy, red light) Nutrition coaching Retail (supplements, merch, products) Membership upgrades (premium tier, add-ons) Pilates / yoga studio / boutique add-on Kids / childcare programs Something else

Section 8 — Optional Feedback Everyone sees this section.

Question 21

Optional

Anything that would make this easier to run — or more valuable for your facility?

Thank you.

Your answers are in. We'll use them to build smarter campaign tools and a fairer pricing model for facilities like yours. We genuinely appreciate the time.

— The LookSphere Team